Dan Jira
Professor Beery
Writing Seminar
6 February 2017
A Review of Google Pixel Reviews
The problem with buying a new Android cell phone is that there is too much choice. I will admit that life would be a lot easier if I was in the Apple camp of mobile devices, just buy the new one that came out three days after you bought your current phone. However, that is why I prefer the Android operating system, a Google developed OS, for the choice. Eventually, you end up choosing an Android phone on little things that are easy to nit-pick, for example, the camera quality, or battery life. When it came time for my cell phone’s upgrade in early August, I was dead set on the newest offering from Motorola. Until I saw an advertisement for a brand new device from Google itself. The Pixel. It ran the newest version of the Android OS, and had a suite of goodies unique to that phone, such as the Google Assistant. However, I wanted to read some of the reviews on this new device to make sure that it was not just a rebranded, and Android running iPhone. Some of the reviews I found were terrible, and some of them sold me on the phone completely; however, they made me think. We spend so much time researching products, and reading reviews of products, but we never take time to look at the reviews themselves. So, I determined, four months after purchasing the Pixel, to take an in depth look at some of its reviews, and give them a review of my own.
I chose four reviews to be the back bone of this paper, and they are all reviewing the Google Pixel / Pixel XL. These four reviews are from different websites, and all four are from four different countries where the Pixel is sold. These four reviews were selected by Google-ing “Google Pixel Review” and selecting the first four reviews that came up. Additionally, some of the reviews were either posted or edited less than three days before the writing of this paper, and some were posted over a month and a half ago. However, all four reviews will be judged on the same four criteria, the date of publication, quality of writing, if there is a bias in the writing, such as an Apple fanatic reviewing Google’s product, and if there is a rating system, and if it makes sense or not.
The Google Pixel has only been out for consumer purchase for 5 months as of the time of writing this paper, and has only been available for press use for the past 6 months in order to have reviews of the product available to the public by the time it was available. The first review that I looked at, from androidcentral.com, was posted on 18 October of 2016, two days before the public release date of 20 October 2016. According to the site, this review was published after six days of using the phone (androidcentral.com). Another site, knowyourmobile.com, has recently updated their review as of 27 January 2017, however, the site also provides an initial review for the phone, an update after two months of use, as well as updates to the review for whenever the software gets updated as well. The third review, from trustedreviews.com, posted the 23rd of January 2017. The last review I looked at, from catchnews.com, was first published 25 January 2017. These last two reviews gave the reviewers ample time to use the device, however a review published this long after the initial release date, no matter how in depth or relevant the information might be, would be irrelevant to the early on consumer.
The quality of writing on a review can be the determining factor for some people when looking for a product. They may not want to purchase a product with a horrifically written review because they do not wish to be roped into a stereotype about a product’s users. All four of the reviews that were looked at for this essay were professionally written, which kept the writing clean and organized. However, as all four articles were written for different sites, and in four different countries, the articles reflected what the reader-base of those articles would be concerned about. The review from androidcentral.com was by far the most technical of the reviews, covering everything from unboxing videos, to processor speeds with everything a hardcore phone nerd would want to know about in-between. However, the article from catchnews.com focused more on its general readers, from lower and middle class India. The title of the review is even “Google Pixel review: You’ll love it, but here’s why you absolutely won’t buy it”. The reviewer, Sahil Bhalla, makes it plain to his readers that the Pixel that he has to rave about the features of the phone, and how they compare to Apple’s offering of the iPhone 7; however, he also compares it to the OnePlus 3, another Android based phone that is available in India. He makes it plain to the Indian readers that although the Pixel is a fantastic device, the Rs 29k price difference between the two phones is incredible, and if his readers have the option between the OnePlus 3, and the Pixel, then they should go for the OnePlus 3, and “go on a holiday somewhere toward the South of India.” (catchnews.com) The other two sites, trustedreviews.com and knowyourmobile.com are based in London, UK, and the reviews show it. Although cost is mentioned in the cons list of both site’s reviews, it is not as much of a major roadblock as it was in the review from catchnews.com. However, there are a few problems with the two sites. The review from trustedreviews.com is littered with ways to get the best deal for the phone in the country, however, these somewhat helpful additions end up looking too much like a mess of advertisements on the site, which distracts the reader from the review. The review from knowyourmobile.com is a well written review in its own right, however, it brings me to my next criteria when looking at these reviews.
The review from knowyourmobile.com is clearly written with an Android fan’s bias. Even in the verdict of the review, the author, Richard Goodwin, states that “I used to be a Nexus [another phone with the Android OS] purist. Not anymore. Now I am a Pixel purist.” (knowyourmobile.com). Even the article from catchnews.com, which advises its readers that they should probably purchase a different device because of the Pixel’s price, even acknowledges that “You’ll definitely buy the iPhone if you’re already embedded in the Apple ecosystem” (catchnews.com). However, Bhalla does acknowledge that he also uses the aforementioned OnePlus 3 as his actual mobile phone, but he does a good job telling his readers that they could get all of the features on this lesser known device by presenting it as nothing more than an option for them, instead of telling them that the OnePlus 3 is the phone that they should definitely buy. Additionally, the article from androidcentral.com is very obviously biased in the form that it is written by an author who writes for an Android based website, however, this type of website attracts similar type of visitors, who are also very biased towards the Android system, so it ends up working out.
A review isn’t a review if there is no rating system, and this essay reviewing reviews is no different. Two of the reviews out of the four did not include a rating system, however, the verdict was very clearly written out in paragraph form at the bottom of the review. They were both proper conclusions to the reviews which allotted a very distinct verdict of the product. However, the other two, from trustedreviews.com and knowyourmobile.com, both included a 5-star rating system with pros and cons underneath the stars. Trustedreviews.com and knowyourmobile.com both gave the Pixel 4.5 and 5 stars respectively. Of course, I can not leave this review without rating these reviews on my own scale. In honor of the random fast food reviews that litter YouTube, I have come up with my own rating system these reviews will be scored out of 8 schnobbles. The first review, from androidcentral.com I have given 7 schnobbles for being informative, but it loses a point for not having review system that is easy to glance at. The next review, from trustedreviews.com I have given 7.5 schnobbles for being clear cut, and concise. The next review, from knowyourmobile.com I have given 8 out of 8 schnobbles for having a day one review, as well as a two month update, and a review on each of the updates for the phone that has come out. The last review, from catchnews.com I have given 7 out of 8 schnobbles this review has strengths in the fact that the reviewer tells it like it is, telling his readers that the Pixel is wonderful, however, it is not worth the price in India where there are better options available.
Out of the four reviews that I have read for this paper, there were many interesting differences. Such as the locations of the reviewers, and their perspective on the new device. All in all, these reviews highlight the pros and cons of this new phone, while both telling it like it is to their readers. Although all of these reviews were posted too late to help me choose my new phone, they will be perfect for their readers, in determining if they should purchase the Google Pixel / Pixel XL or not.
Works Cited